7 Easy Steps to Increase Instagram Followers
Instagram is a social networking space where you can share photos and videos. It runs on a smartphone app as well as on a desktop (of course, with an internet connection). Just like Twitter and Facebook, Instagram also has a news feed. Your post is displayed on your profile and those who follow you will be able to see your post (psst! You can also make you profile public so your posts are viewed by many more). A profile on Instagram is better if the follow game is strong.
The initial posting on Instagram can be a little depressing. When all your enthusiasm and hard work return you nothing more than a few likes from a bunch of followers, it’s easy to get disheartened, even if you know how awesome the social media marketing can be.
Observing the trending posts and the similarities between them, we have a few tips to make your follow game strong. Following are some useful tips to be used one by one to get a lot of followers on Instagram.
1. Spot your audience
The process of understanding your audience is vital. One can just not keep posting random stuff without knowing who would be interested in the content. It is suggested to find answer to the given questions:
- What will be the age group of your audience?
- Which is the targeted gender or if it’s generic enough.
- What their way of life is like and what kind of the products do they buy?
- Which brands interact with an audience akin to yours?
- Is your audience centric to a specific location?
When you find the answers, you can easily make out the kind of content to be created, the frequency of content creation and the kind of language you should use.
2. Figure out your Hashtags
Using hashtags is not easy. You absolutely have to be very good with the hashtag game for it’s it’s the core of the platform. We have both good hashtags and bad hashtags.
Bad hashtags are those that people use only to get an instant following. “like4like”, for instance, is a bad hashtag that people use when they want to exchange likes. This attracts the wrong followers, and you should totally avoid them. Good hashtags relates to your business and to your audience as well such as “makeuptutorial”
- Create a hashtag for your brand (the name of your brand combined with the products you sell)
- Have a hashtag for your post. You can explain your post with hashtags (MickeyLoafers)
- Use a hashtag for your location. If your business is location specific, it helps in filtering out your audience. (DelhiFood)
- You can also follow trends like: #tbt (throwback Thursday), #wednesdaywisdom #friyay
3. Regular Posting
QUALITY – Remember, quality overcomes quantity. Make sure your account only the best images. No one wants to follow someone with plenty of pointless images of random stuff.
CAPTION – Make sure that your post caption is catchy, meaningful or funny enough. You need to capture the eye of the reader. Even a normal image can be interesting with a captivating caption.
FREQUENCY – Most millennials access Instagram for about 15 minutes daily going through their feed till it’s out of content. If you’re out of sight, you’re out of mind. Make sure to have at least 2 to 3 posts planned for every day. Research shows that the best time is 2 a.m and 5 p.m.
For every top brand, there is a plethora of smaller brands trying to get the attention of people. Growing together makes sense. Identify a few smaller brands that serve your audience and reach out to them for collaboration. Promoting each other’s business is a good way to exchange similar audience sets.
5. Free Goodies
This method is trending with the fashion bloggers. Let’s say you have a Jewelry business and you are competing against heaps of other companies in a similar niche.
Try reaching out to medium level businesses for a quick partnership. Give them your free goodies and get them to talk about you. Every influencer will introduce you to their followers. Imagine the reach!
6. Instagram Contest
Contests are fun. They give your followers an opportunity to get give-aways. Have a defined start and end date of the contest and make it easy to participate in it. Make sure the task is interesting and clarify what the winner is getting. Ask for comments so have more and better engagement.
Patience is one of the most important aspects of any marketing plan. You need to stick to it, even when you don’t see any escalation in the numbers. You need to keep a track on your numbers and be regular. You must post without failing everyday initially. That consistency will fetch results.